How a European sales manager lost 10 kg and got into better shape at 46 than at 20

The Situation

Strategic Sales Manager across mainland Europe. Regular unplanned travel, client dinners, events, and a drinking culture made consistency hard. He was moderately active, but without structure. Every attempt followed the same pattern: start strong, travel, lose momentum, stop, restart. At 80 kg, with clothes “just about not fitting anymore,” he wanted to get back to feeling like himself again.

The Problem

Training was never the real issue. The missing piece was nutrition. He had done CrossFit, worked with a personal coach, and tried cutting carbs in the evening, but nothing lasted once travel disrupted the routine. As he put it, “Whenever I asked about nutrition, everyone gives you different answers.” After years of going up and down, he stopped trying to figure it out alone.

The Result

10 kg lost on the scale, closer to 12 to 13 kg of fat, because he built visible muscle at the same time. Shortly after finishing the programme, he was offered a Sales Director role at Vortexa. Nothing on his CV had changed. But the way he showed up at events, in meetings, and in conversations had shifted completely. His presence did what his credentials alone never could.

Same constraints. Same environment. Different outcome

At my age, I never thought I would be more in shape than when I was 20.Gert de Boer, Sales Director · Geneva, Switzerland