A Geneva CTO got an ultimatum from his doctor last month: "Bring the blood pressure down by year-end, or we start medication." Now this happened:

A few weeks ago, he booked a call with me to lose a few kilos.

20 minutes in, the real reason came out.

He thought he was here because of his belly.

An honest comment from his young son had stung more than he expected:

"Why do you have breasts like mommy?"

That hurt...

But the thing actually keeping him up at night was his blood pressure.

It runs in his family.

His grandmother's is so high it can not be medicated further.

He had seen where that road leads, got himself checked, and his doctor gave him an ultimatum.

Bring it down by the end of the year, or start medication.

For a lot of men, that sounds minor. Blood pressure is so common it gets treated as normal.

And that's a problem.

It's one of the few major health markers you have almost full control over.

Medication takes the load off in the short term. It doesn't fix what's causing it.

For years, he had been trying to exercise more and working with a Personal Trainer to bring it down.

Nothing really changed.

Because more exercise was never the lever.

When body fat comes down, blood pressure follows in almost every case.

That's where the actual work happens.

When he started, his readings were running as high as 150 over 110. Critically high.

5 weeks into the Performance Code, he's down 5 kg, and his blood pressure has already improved significantly.

It's now already at 130/75.

Still early. But the direction is clear.

Here's the part most men miss.

Blood pressure is one of the simplest markers you can track.

A monitor costs about 20 francs.

Every man we work with measures it.

Because the Performance Code isn't about clichés like eat better and move more.

It's about the body KPIs that decide how well you perform today, and how long you stay healthy, relevant, and someone people can count on.

He spent his career in control of the numbers that run his business.

Now he's taking control of the numbers that run his body.

I'll post an update in a few weeks. I have no doubt we'll get him further down while he gets back in control, and looks in the mirror proud of what he sees.

Blood pressure is a topic for a lot of the men we work with.

And the strategies inside The Performance Code are designed to improve that, alongside many other values

📌 Access The Performance Code here: https://theperformancecode.ch/method

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